My Role
I created multiple assets ranging from booth & catering decor to giveaway items, including custom stickers and bandanas, that tied into the Chicago-themed concept and a flyer about ActiveCampaign to distribute to booth visitors (and hotdog winners!)
About AC x SXSW
South by Southwest (SXSW) is an interactive conference/festival hybrid event that brings together creatives passionate about technology, film, music, and beyond on a shared stage. This year for SXSW, we sponsored an activation on Chicago Day at the Midwest House. In spirit of one of Chicago’s beloved foods, we focused our booth design around the iconic Chicago Hotdog!
Over 3,500 people were in attendance on Chicago Day alone, where a lucky 100 patrons snagged an ActiveCampaign Chicago-style hot dog, complete with our branding.
Read more at Chicago World Business Press
AC x SXSW:
Chicago Day at Midwest House
Role
Main Designer
Team
Kelly Knaga, Garrett Karol, Anna Beckett
