At ActiveCampaign, I worked closely with the Brand Design team in shaping and enhancing ActiveCampaign's brand identity.
With my team’s guidance, I gained a new outlook on design and actively contributed to diverse projects, such as creating social posts, templates, printing media/merchandise, signage, and UX/UI improvements via web design and journey mapping.
ActiveCampaign
Team
Kelly Knaga, Valerie Craig, Garrett Karol, Anna Banaszak, Shashi Pham, Callum Howkins, Danny McCartney, Thomas Latvys, Luca Pablo
Role
Brand Design Intern
May 2023 - June 2024
Figma, Photoshop
South by Southwest
South by Southwest is an interactive conference/festival held in March. This year for SXSW, we sponsored an activation on Chicago Day at the Midwest House. Over 3,500 people were in attendance on Chicago Day alone, where a lucky 100 patrons snagged an ActiveCampaign Chicago-style hot dog, complete with our branding.
Included: Flyers, Banners, Apparel/stickers
Figma, Illustrator
Holiday & Event Socials
Throughout my internship, I was tasked with curating engaging holiday and event collections for ActiveCampaign's community, both online through ActiveCampaign’s social platforms and company-wide. Beyond digital content, I also had the opportunity to extend our brand presence through custom stickers, apparel, and other branded merchandise. With guided feedback from my team and ERG leaders, I was able to combine new design ideas with the existing brand identity.
Included: Social posts, zoom background, apparel/stickers
Figma, Illustrator
Global Diversity Month
A one-day immersive event dedicated to the ActiveCampaign community and their loved ones.
Hispanic Heritage Month
A collection recognizing the significant achievements of the Hispanic community & culture.
Women’s Equality Week
A compilation of week-long activities to commemorate Women's Equality Day (August 26th) whilst promoting gender equality.
ActiveCampaign Families Day
A one-day event dedicated to the ActiveCampaign community and their loved ones.
