ActiveCampaign
At ActiveCampaign, I worked closely with the Brand Design team in shaping and enhancing ActiveCampaign's brand identity. With my team’s guidance, I gained a new outlook on design and actively contributed to diverse projects, such as creating social posts, templates, printing media/merchandise, signage, and UX/UI improvements via web design and journey mapping.
May 2023 - June 2024
Figma, Photoshop
South by Southwest
South by Southwest is an interactive conference/festival held in March. This year for SXSW, we sponsored an activation on Chicago Day at the Midwest House. Over 3,500 people were in attendance on Chicago Day alone, where a lucky 100 patrons snagged an ActiveCampaign Chicago-style hot dog, complete with our branding.
Included: Flyers, Banners, Apparel/stickers
Figma, Illustrator
Holiday & Event Socials
Throughout my internship, I was tasked with curating engaging
holiday and event collections for ActiveCampaign's community,
both online through ActiveCampaign’s social platforms and company-wide. Beyond digital content, I also had the opportunity to extend
our brand presence through custom stickers, apparel, and other branded merchandise. With guided feedback from my team and ERG leaders, I was able to combine new design ideas with the existing
brand identity.
Included: Social posts, zoom background, apparel/stickers
Figma, Illustrator
Global Diversity Month
A one-day immersive event dedicated to the ActiveCampaign community and their loved ones.
Hispanic Heritage Month
A collection recognizing the significant achievements of the Hispanic community & culture.
Women’s Equality Week
A compilation of week-long activities to commemorate Women's Equality Day (August 26th) whilst promoting gender equality.
ActiveCampaign Families Day
A one-day event dedicated to the ActiveCampaign community and their loved ones.
