About the event
Fórum E-Commerce Brasil is one of the most important technology and e-commerce events in Brazil, with over 22,000 visitors a day. The attendees for this event are established clients, often decision-makers or business leaders instead of industry enthusiasts, making it recognized key event for marketers and brands working within the retail and digital marketing.
Fórum E-Commerce
Brasil 2026
Outcome
We received more than 250+ people at the booth each day throughout three day conference, resulting in 33 prospects across 10 key companies and a pipeline of $80,000.
Responsibilities & Deliverables
I was tasked to design the backdrops and booth panels showcasing ActiveCampaign’s AI engine, Active Intelligence, as the focal point. This booth was adorned with smaller swag items, interactive demos, a curated bar cart with matching branding.
Client
ActiveCampaign, Brazil Hub
Role
Primary Designer
Team
Kelly Knaga, Anna Beckett, Clarissa de Angelis
Design & Process
I. Introducing Active Intelligence
The focus of this booth was ActiveCampaign’s AI engine, Active Intelligence. Active Intelligence works by analyzing data points from customer interactions and turning those findings into curated goal-driven campaign strategies and guided marketing decisions. Customers gain deeper insight into their campaign performance while staying in full control of every campaign, account, and deal.
We highlighted two popular capabilities: campaign creation and memory detection. Both gave us the chance to showcase the product in a bold, visually engaging way while staying true to the actual platform experience—campaign generation as the centerpiece for its creative flexibility and memory detection to reflect the value that builds over time.
Role
Designer & Support
Team
Kelly Knaga & Valerie Craig (Direction); Luca Pontarelli, Thomas Latvys, Danny McCarthy (Video & Animation); Anna Banaszak & Jeni Citro (Swag); Garrett Karol & Callum Howkins (Product Imagery)
II. Final Visuals
The final design featured Active Intelligence product imagery with targeted marketing copy, including a key stat from one of our studies: marketers save an average of 10 hours per week using ActiveCampaign. The Active Intelligence mark was incorporated into the booth as a logo and transformed into a supporting pattern. Later on, two interactive totems were placed alongside the front counter, giving visitors the chance to demo the platform firsthand and watch ActiveCampaign do its magic in real time.
Stakeholder’s Mockup
Final Design
Flat Layout
